Speed is the soul of every homepage – I think it’s a truth that one should live as an SEO Consultant. With this post, I would like to list three common mistakes that make your website slower and how to easily fix these “problems”.

There are several reasons to improve how fast your website is loading. Studies have shown that for every extra second your website uploads increases the risk that the visitor leaves and goes to a competitor. With faster loading times, you will get more satisfied visitors who stay longer and convert better. Google sees charging time as an important ranking factor, so with a faster website, you will get more satisfied visitors and also benefit from better positions in the organic hit list on Google.

A study from Google shows that * 53 percent of mobile visitors will abandon a site if it takes more than three seconds to load.

* Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n = 3.7K, Global, March 2016

I’ve seen some common mistakes that can dramatically impair a page’s charge rate. Fortunately, the “mistakes” can be solved, which is good. Every little positive change helps in improving its performance on the website and when it comes to improving charging time, work must be done continuously and it will never be complete. Here are the three most common mistakes:

Image Optimisation

The most common problem on a website is that the images are not optimized, take unnecessary space and are not adapted to the correct size. Most often you upload a large image but you should display the image as small on the website. Therefore, try to adjust the size of the image to the format shown on the website. 
Ex: If you have an image to display on the page in size 500 × 300 pixels, you will not be able to load an image that is 2000 × 2000 pixels.

Also, consider compressing your images before uploading them. There are many ways to compress an image, I was thinking about a tool called optimizilla that is easy to use. Go to optimizilla.com and upload your photos.

Choose what quality you want through the slider, apply the change by pressing the “apply” button and download your currently compressed images as hopefully weighing less.

2. Caching

Intermediate data to reuse in the future. Each time you access a website, the content and images of the page are stored locally in your browser’s memory. You or the person who built the page can set rules for how long it may be stored in your browser. 

By storing information in memory, we avoid reloading the entire page, and instead can reuse data that we have already loaded. These rules are called Leverage Browser Caching and how the rules look and how they are implemented depends a bit on which server the page uses. 

Therefore, listen to the one who built the page, to set the rules. Generally, images / video can be stored for up to a year while items that are updated more often (e.g., html) can be stored 2-3 days.

3. JavaScript

Unnecessary features and effects on your website. Usually, there is a page header that loads on each page. 

This header can contain different JavaScript, such as a loaded menu or a calendar function where you can reserve a product. Javascript can be used to anything but is also resource-intensive. Therefore ask the question: Is this feature required on each page?

Always evaluate the JavaScript that you use on the website. Is it necessary that there is? If not, can it be moved so that the script is loaded on one side only and not on each page? Hopefully, the answer is yes.


Final Advice: If you address these solutions to these three common issues, you will likely get a faster website that also helps your SEO. Sometimes a small effort can make a big difference. Thank you and good luck!