The guide included a comprehensive image of SEO and a part on keyword optimization (on page) at the end. In this guide I will take a little more on the subject:

WHY DO I NEED KEYWORD OPTIMIZATION?

In many cases, you do not need to optimize your web pages for keywords. Nowadays, Google is smart enough to understand what your pages are about. BUT, sometimes we use the wrong keywords and sometimes we do not clearly mark the keyword. In the end, Google’s search engine (Googlebot) is a computer program.

Why not help Google when we can and simultaneously increase the number of visitors to our pages? 

To me, keyword optimization is the whole process from FINDING the right terms to optimizing my web pages. 

WHAT KEYWORDS SHOULD I USE AND WHERE DO I FIND THEM?

 I got up a tool called KwFinder . I use this tool to find search terms for all my web projects. Here below is the example of the keyword SEO Melbourne. Just enter your business main keyword and the tools give you the wide range of keyword ideas.

Using this tool, you will find the keywords that are most used in search but also understand how difficult it is to compete for these terms to get high on the organic search result.

USE SYNONYMS AND LSI TERMS

Optimizing for different keywords is done in its simplest form by including the keyword at the top of the article, perhaps in the middle and then at the end. It’s important to write naturally for the visitor and not for Google.

If you want to increase the relevancy of the keyword for your webpage, you can also include synonyms and latent semantic indexing (LSI) terms. Synonyms do not need further explanation.

LSI terms are terms that are not synonyms but are related to the keyword. You can find LSI terms of LSIGraph . Including some LSI terms for your keyword can help increase the relevance of your keyword to your webpage, if you can include these in a way that looks natural. It’s also a great way to get new ideas for content.

WATCH OUT FOR OVER OPTIMIZATION

It may be easy to override certain web pages for search terms. Especially if you are using WordPress. For example, if you Have found your term, let’s call it “Term1”. You start writing content and when done, you have written the term and it may be included two or three times in the textbox. After this, you will tag the web page for the term “Term1”. You may also have navigation with the visible path (breadcrumb).

Suddenly you have the search term everywhere on the webpage! If you’re unlucky, you’re on an overoptimization penalty.

Tags are bad. Visible paths are bad. Gone with them.